VICE PRESIDENT, MARKETING

Andrea Ash is Vice President of Marketing at Cohda Wireless, where she leads global marketing strategy, communications, product planning, pricing, and long-term positioning. With over 20 years of international experience, Andrea plays a key role in aligning Cohda’s technology vision with the evolving needs of markets worldwide.

Her responsibilities span across regions, guiding how Cohda’s message and innovations are delivered to global customers, partners, and industry stakeholders. She works closely with cross-functional teams to shape roadmaps and insights that support growth in highly diverse markets.

Before joining Cohda, Andrea spent 17 years in the United States in global leadership roles at Bosch, including Regional President of Power Tools North America and Vice President of Marketing at Dremel. Across both B2B and B2C sectors, she has consistently managed brands and strategies across Europe, Asia, and the Americas—bringing a truly global perspective to her leadership at Cohda.